The yellow face with small eyes, known as SMILEY
FACE, was designed and created by an American, the late
Harvey Ball, in 1963. Throughout the world it is now
said to be the first smile since the Mona Lisa's. In
Japan, SMILEY FACE has been selected as the symbol for
Japan's regeneration, and a Smile Campaign is to be
held. In order to escape from the recession which has
continued in Japan for over ten years, it was thought
that the public needed a smile. Presiding over it is
the Smile Campaign Headquarters, fully supported by
the Japanese Branch of the Harvey Ball World Smile Foundation.
International Political Scholar and Member of the Upper
House, Yoiichi Masuzoe, has been appointed as Chairman,
and 18 vice Chairmen are cooperating. In addition, 300
members are active as Honorary Smile Ambassadors.